Big city high streets
London is undoubtly a capital of fashion. Numerous boutiques catering to all tastes and lifestyles surround you anywhere you go. Even staying in remote parts of the city won’t leave you without options.
But the real kingdom of retail is the central area – hectic Oxford and Regent Streets neighbourhoods.
Global and British fast fashion brands have their outposts there, most of them are flagships, with broad selection of clothing, shoes, handbags, accessories, tempting with flashy window displays and affordable prices.
Tired? Make a detour
But if the crowds, laud music and massively produced attire is not your cup of tea, take few steps north, and discover quiet, elegant neigbourhood of Marylebone – right off Oxford Street.
You’ll find there one-of-a-kind boutiques, posh multibrands, calm atmosphere and impeccable experience of old-fashion shopping.
One of my favourites is Chiltern Street – if you pass Selfridges and turn into Duke or Orchard Street, 8 minutes later you’ll find yourself in a different world.
Let me give you few arguments to do this diversion:
For “It” Girls
Sweaters and cool ‘It’ knits adorned with iconic word designs have cult status among some of the worlds most stylish women. The Chiltern street boutique, filled with soft in touch and witty sweaters, as well as scented candles and fragrance, feels more like a private designer’s appartment than retail outpost. In her own words: “I wanted to create an intimate shopping experience with an apartment like feeling, a bit like stepping into a friend’s place for a cup of tea and leaving with her favourite jumper.”
49 Chiltern Street
+4 20 7935 0777
From beachwear and swimwear to beach bags and espadrilles; all the while maintaining the same ethos – to make luxury products that are equally functional as they are beautiful. Celebrating traditional craftsmanship, all PRISM products are made in Europe at family run factories – combining skilled workmanship with modern design.
54 Chiltern Street
+44 20 7935 5407
Everything in this boutique is dedicated to making tall women look – and feel – fabulous. The staff members speak seven languages, so you’re assured of a warm welcome and professional advice on choosing something from their curated collections of cozy cashmere, denim worth model’s legs, shoes and accessories.
19-25 Chiltern Street
+44 20 7487 3370
Minimalist‘s paradise – no matter if you care about it in fashion only, or in your entire life. As the founder – Maria Lemos say – in a world of fast shopping, we want our customers to slow down, take time to look, touch, smell and enjoy beauty. Comfort, quality and design are what we look for as we travel – clothes that get better with time, jewellery that will last forever, and beauty products that will make every day special.
29 Chiltern Street
+44 20 7224 4010
For Shoe Lovers
28-30 Chiltern Street
+44 20 7486 8924
This boutique features the best menswear from the less explored corners of Japan, Italy, the UK, Sweden and the US. Trunk Clothiers brings together a lovingly curated range setting a new standard for gentlemen seeking modern classics of the highest quality matched with impeccable service.
8 Chiltern Street
+44 20 7486 2357
Trunk LABS is an accessories shop from Trunk, stocking a selection of the finest luggage, accessories, bags and shoes from around the world. Trunk LABS aims to make it easier for men seeking ways to add that small extra touch to their clothing, home or office, and will also assist in finding a suitable gift for the discerning man who already seems to have it all.
34 Chiltern Street
+44 20 7486 2357
A comprehensive mens clothing store selling their eponymous collection as well as selected pieces from well known brands as Armani, Pantherella and Springcourt. Everything a modern gentleman should have in his closet: suits, knitted ties and a fine cologne.
7 Chiltern Street
+44 20 7935 4067
If the information about the heritage and quality sounds to you like blah blah blah, maybe the fact that Cromford (f.k.a. General Leather Company) produced garments for an extensive portfolio of clients, including Margaret Howell, Mulberry, Daks and Holland & Holland will impress you… No? They also made attire for James Bond in Die Another Day and Captain America.
And the quality, and design, are really great, I promise!
56 Chiltern Street
+44 20 7935 1041
A boxer brief is not the first thing coming to mind when you think about tailoring. However the whole brand Hamilton & Hare was built on this humble part of men’s wardrobe. More slimline, flattering cut has been called revolutionary to those in the know. But in the boutique you’ll find also mens leisurewear and other cosy basics.
39 Chiltern Street
+44 20 3176 4410
Bridal gowns for those who hate fluffy overstated designs. Johanna draws upon inspirations from past eras to create her unique, hand made collection of effortlessly feminine bridal dresses with signature figure-flattering cuts and delicate finishing.
10 Chiltern Street
+44 20 7486 2760
One of Britain’s leading designers of bespoke wedding dresses, specialising in corsetry. If you are looking for a fairy-tale gown… well, just take look at their window display!
3 Chiltern Street
+44 20 7224 2773
Fine jeweller not only for your new acquisition (although they pride themself in extraordinary designs inspired by the love of nature, art and design), but also a wizard who can breathe new life into a treasured but dated piece of jewellery, or design a stunning piece around a stone you have purchased on your travels.
10-12 Chiltern Street
+44 20 7935 3530